Snapchat is nothing short of popular, especially among younger audiences. It’s become nothing short of a cornerstone of mobile apps as a whole, but there is still ample information that people either don’t know or overlook. Long Island advertising agencies will tell you that Snapchat is much more than an app used to share photos and videos. As a matter of fact, here are 4 things to know about said app that you should know.
Snapchat was released back in 2011, but did you know that it didn’t always go by that name? According to companies like fishbat, its original name was “Picaboo,” with the idea that it could become something of a selfie app. Of course, development changed over the years and the tentative name was taken by one that’s arguably catchier. Nonetheless, it’s an interesting piece of information that a Long Island advertising agency can offer.
Did you know that most people that use Snapchat – about 70 percent or so – are women? In addition, while there seems to be an older shift in terms of the age range for Snapchat, most people who use it are still between the ages of 13 and 34. For any business, an understanding of one’s demographic is essential. Before you decide to use this app to reach out to people, know who you’re appealing to.
There are approximately 150 million people on Snapchat, but what you may not know is just how much usage the app sees. Surprisingly, about 9,000 snaps per second are sent, which is nothing short of mind-blowing. When you think about it, there are countless years of content that has been sent through Snapchat, meaning that you wouldn’t be able to sift through it all in your lifetime. Snapchat’s activity is, to put it simply, ambitious.
Finally, Snapchat is slated to become one of the most popular apps in history. According to SurveyMonkey, between January and June of this year, Snapchat was downloaded more than 54.5 million times. It surpassed a number of other apps, including Pandora, Netflix and Instagram. In fact, the only one that it hasn’t successfully overtaken was Facebook. In time, though, we might start to see a shift.
If you’d care to learn more about Snapchat, please consult fishbat today.